Our Instructors

Meet Our

Team

Testimonials

"Would like to thank Norman and team for all there help getting me through my big bike test has been a pleasure Norman you are a gentleman thank you very much ...... cant wait to enjoy riding safely"

Lee S.

"Absolutely fantastic training from Norman, just successfully completed my DAS course today! Patient and excellent tutoring given. Each day was well structured to build confidence stepping up into driving bigger bikes. Mix of off road and on the road training and of course the regular coffee pit stops!!
This followed my CBT refresher a couple of weeks back with Charlie who also gave very good training.
Looking forward with confidence now to getting myself an upgrade on my 125!!
Highly recommend to anyone looking to complete any training."

James F.

“I honestly couldn't recommend these guys enough, it's been a cold wet 4 days but Norman has got us through our DAS course effortlessly, a few wet socks and bacon rolls later and we can now ride big bikes!
Thanks guys!"

Andy H.

Norman Lurens

Norman is an experienced motorcyclist with over 40 years of riding bikes both professionally and for fun. Having run his own training school for nearly 20 years he is able offer bikers the opportunity to take their riding skills to a higher level.

Norman is a DVSA (Driving and Vehicle Standards Agency) qualified instructor as well as completing a qualification with RoSPA (The Royal Society for the Prevention of Accidents) which he passed at a GOLD level. Norman also has a RoSPA diploma which allows him to teach advanced training and is our Chief Instructor for the Company.

From beginners to experienced riders wanting to improve, whatever level of help, advice or coaching you are looking for, Norman can provide the most thorough and professional training.

Our Chief Instructor at Dorset Advanced Motorcycle Training

Charlie Hack

Charlie joined the team in December 2021 and has now complete his training to become a fully qualified CBT and DAS instructor.

With all his training done within Dorset Advanced, Charlie has encompassed the same ethos and professionalism as the rest of the team.

Charlie comes from a background of instructors which has enhanced his knowledge, understanding and passion for motorcycles, training and riding as well as a wealth of knowledge about the mechanics of motorcycles.

Kevin Long

Kevin joined Dorset Advanced in 2022 as our maintenance technician having got back into biking in 2021 following a 30 year break from it.

Now Kevin is one of our CBT instructors and has been doing this since June 2024.

From previously working in a school and coaching children's football Kevin has the knowledge and understanding of training as well as as a passion for motorcycles, having owned 6 different bikes just since 2021.

Gary Nicholls

Gary is the co-owner of the business and has taken the leap to become a Motorcycle Instructor in 2025.

With his Mum and Norman owning the business for 20 years before he took over, he has been around the motorcycle training school since the beginning.

Gary has ridden since he was 16 on a CBT and then got his full motorcycle licence when he was 21 - 19 years ago. He has had a wide variety of bikes and has recently enjoyed touring around Europe.